Blogging is something that some individuals like doing. Some, not so much… Don’t make the same mistake I made and join this group.
Adding new, relevant content to your website is critical for SEO, visitor growth, and brand exposure.
Blogging, furthermore, builds brand trust and maintains connections with existing and potential customers.
You can create 67 percent more leads by posting regularly.
The reality is that, although recommending it to customers as a recommended practice, I had previously put off my business blogging for a variety of reasons:
It can take a long time.
Your blog can:
• boost organic traffic,
• create social shares, and
• gain more leads and sales for your business if you follow these blogging tips and tactics for beginners!
The Best Blogging Advice
1. Establish clear objectives for your business blogging.
Setting clear goals, like with any project or activity, will provide you with a sense of direction and purpose.
Did you know that 70% of customers learn about a business via its blog? To connect with your target audience, you must first understand what you want to achieve.
Consider the following to help you set your objectives:
- Can you pinpoint your motivation for writing?
- On whom will your material be focused and targeted?
- What benefit will your material provide to your readers?
- Will you offer your facts in a certain tone of voice?
- Do you have any specific goals in mind for your blog?
- What should your user do after reading your blog (for example, download, sign up, or register)?
2. Incorporate a blog component into your existing website.
If you have other primary pages like Services, About, Contact, and so on, keep your blog on the same domain as your website, but as a different part.
If your blog is the primary reason you have a website, you should highlight it as the major feature.
Make use of a dependable blogging platform.
The self-hosted version of WordPress is what we suggest and use. It’s easy to use, good for search engines, and highly adaptable.
You’re in luck if you already use WordPress for your small business website because the blog feature is already built-in!
3. Improve the user experience and appearance of your blog.
Spending time on the user experience for your readers is one of the most crucial blogging tips and tactics for beginners.
All blogs do not have to look the same or have the same functionality.
You may need to employ a professional web designer to assist you with this.
Consider a high-quality WordPress theme from StudioPress if you can’t afford to pay someone to help you create your website. They have a variety of styles to pick from, all of which include a fantastic blog design.
Try Squarespace as a third alternative for companies with low finances.
They charge a monthly membership fee to host the website. Remember that if you wish to switch to WordPress as a more solid platform in the future, this may cause you trouble.
Make the best decision for your company.
Keep these things in mind:
• Text size should be legible on all devices (a responsive web design will help with this).
• Your brand identity should be reflected in the design components.
• The focus should be on your content. On the page, keep the clutter to a minimum.
4. Use Google Analytics to track your progress.
You want to know who’s visiting the site, how they’re getting there when they’re coming from, and where they’re coming from, right?
Then everything has to be tracked!
Knowing which blog posts are bringing in the most traffic will be extremely useful information for selecting the proper content themes, keywords, and audience.
You can also build up conversion objectives in Google Analytics to track how often visitors accomplish particular tasks (for example if you offer opt-in for an e-book or a newsletter sign-up).
The best thing is that it’s completely free.
Here are some key website metrics to keep an eye on:
• New and returning visitors
• Bounce rate
• Exit pages
• Conversion rate
• Best landing page
5. There should be no fluff in your blog postings.
Your blog’s content might be a reader’s initial point of contact with you or your company.
It’s crucial to provide high-quality, relevant material that can educate your viewers.
You must want to share this information—don’t be concerned that you’re giving anything away for free!
From the perspective of a consumer or client who trusts you, your knowledge will be seen as valuable.
6. Make a list of subjects on which you are comfortable writing.
Because you’ll be writing about your sector, articles should ideally center on your specialized keywords.
Don’t get too worked up over the title you’ll use; simply put down the broad concept.
Begin with 50 subject suggestions… If you can post at least one article every week, it should be enough to provide a year’s worth of content.
It’s much better if you can divide issues into high-level groups. Set up those categories as your blog’s navigation so that visitors may delve deeper into certain topic sections if they want to.
7. Get rid of blog writer’s block by looking at the following topics:
• What are your customer’s pain points or challenges that you can assist them to solve?
• A typical question about your sector that people ask you
• A topic about yourself that you’d want to learn more about
8. Make use of a blog topic generator.
It’s always wonderful to be inspired.
HubSpot has a great tool for coming up with blog topics. It’s a fun method to come up with ideas based on a few keywords you enter in.
The application provides you with a list of ideas to start your creative juices flowing. Keep in mind that the findings aren’t perfect, thus grammar and terminology may need to be adjusted.
9. Create and use a blogging editorial calendar.
Make a timetable for yourself once you’ve compiled a strong list of things you’re passionate about.
You’ll realize how beneficial it is to organize your blogging process.
You may use a spreadsheet to keep track of subjects, deadlines, assignments, and promotions.
We utilize Google Sheets to plan events, which we subsequently schedule in Google Calendar.
You might wish to include the following information in your editorial calendar:
• Publish Date
• Topic / Content Details
• Headline / Title
• Link to working document (if you’re using an online editor)
• Link to published post
• A column for each promotion channel (social media, email blasts, etc.)
If you find this article helpful, please share this post and comment on your feedback and suggestions below. Keep visiting our blog for such useful content.